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Adweek is a media magazine that covers the latest news in advertising, media, and entertainment. Coverage from some of the best reporters and journalists offer an in-depth perspective on the people, companies, and tastemakers who make the news. Adweek Magazine Subscription, 25 Issues, Sales & Marketing Magazine Subscriptions magazines.com

Shorten your sales cycle. Open doors to bigger accounts. Land major media coverage. Get it all with a few good stories from your happiest customers. The first book on capturing and using customer stories to grow your business or cause, Stories That Sell introduces a proven process for leveraging your current successes into new sales. Learn Success- Story MarketingTM best practices from author Casey Hibbard, leading expert on creating and managing customer stories, with insight from organizations such as Sage Software, SAP, Toyota, Kronos, Amdocs, Make-A-Wish Foundation, and dozens of other businesses, independent consultants, and nonprofits. Profit from the one marketing tool prospects believe most! Learn how to: Uncover your most satisfied, successful customers and get them to say "yes!" to sharing their stories publicly Move success stories smoothly through the Seven-Step Customer Story System, from choosing to using stories Conduct interviews that bring out details most important to your potential customers increased sales, employee retention, website traffic, and more Use customer stories to achieve your sales, marketing and PR goals faster Apply storytelling techniques that attract buyers and move them to act Avoid common roadblocks that can derail a customer story Repurpose a single success story in dozens of different ways

Nearly every real estate transaction involves sales and marketing, and those agents who excel at one or both usually have long careers in real estate. The need for these skills has never been higher, as traditional and distressed properties flood the market and buyers and sellers haggle like never before. You will learn how sales are a part of the total marketing effort, and how your personal and company image can play a significant role in your clients' ability to trust you. Discover how accurate market research and understanding client motivations can help you segment your marketplace for the most effective target marketing possible. Also answered is the age-old question of the difference between price and value, and how it is employed to support your fees. Learn the three ageless styles of salesmanship and the steps used in negotiating and closing the sale, including objection breakdown, trial closing questions, and other proven techniques. Sales and marketing is an art form which, when practiced incorrectly, can create deceptive trade practices that land agents in hot water. This text guides you to success by helping you market effectively and solve clients' problems instead of creating them. CONTENTS: Real Estate Marketing The Marketing Concept Market Research Data Analysis, Drawing Conclusions, and Motivation Target Marketing Product and Pricing Strategy Pricing Your Services Place and Promotion Strategy Ethics and Real Estate Professionalism Insights Into a Successful Sale-No Trust, No Need Insights Into a Successful Sale-No Help, No Hurry Personal Selling The Interview and Close Appendix A: Marketing Plan Glossary Answer Key Index

A sales enablement book for marketers by a marketer. Marketing can enable sales in many ways, not just generating leads. If you are a marketing manager working with the sales team, this book will give you ideas on how to better support them. If you are on the sales side, this book can help you understand what else marketing does so that you can better connect the dots between sales and marketing. See the video below that I addressed readers' negative comments.I discussed how branding, messaging, different marketing channels, and martech can be used for sales enablement and facilitate sales engagement.  

Acceptable/Fair condition. Book is worn, but the pages are complete, and the text is legible. Has wear to binding and pages, may be ex-library. 1.39

The bestselling wine marketing book is fully revised and updated. New topics include social media marketing, sales and marketing metrics, complete regulatory compliance, website strategies and graphic design, brand strategies, demographic changes, and wine tourism. Written by three of the industry’s most respected wine business professionals and educators, this book puts new and powerful tools into the hands of veteran brand managers, and the marketing knowledge within reach of the untrained winery owner.

Book is in NEW condition. 0.97

The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition--more than 50% new and revised-- is a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.  Features significant updates since the previous edition and updates you on best practices for using data mining methods and techniques for solving common business problems Covers a new data mining technique in every chapter along with clear, concise explanations on how to apply each technique immediately Touches on core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, survival analysis, and more Provides best practices for performing data mining using simple tools such as Excel Data Mining Techniques, Third Edition covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results.Exercises and data sets to accompany this book are available at jmp.com/en_us/academic/data-mining-techniques.html

Unread book in perfect condition.

The second volume of Shinichi Yano's pioneering New Lanchester Strategy gives detailed applications of the Lanchester strategy for small companies, strategy and tactics for market entry and new product introduction. Chapters include: product differentiation, local battles, single combat, close combat, the principle of concentration and diversionary tactics.

Book is in NEW condition. 0.76

209 pages. 9.25x6.25x0.75 inches. In Stock.

Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 2.22

Bringing an eccentric creativity to the romance of the beach, Marlene Hurley Marshall shows you how to use shells to bring a sea-infused decorative flair into your own home. Lavish photography, profiles of contemporary shell artists, and simple instructions for 35 remarkable projects will inspire you to get crafting. From adding a few shells to a picture frame or lampshade to encrusting a small bathtub with an eye-catching assemblage, you’ll be astounded at the variety of ways you can brighten your home with shells.

Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 0.74

Book is in NEW condition. 1.39

Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 0.75

Unprecedented upheavals in routes-to-market are challenging businesses of all types. Products are becoming services, online and offline channels are integrating, and new distribution channels are dictating terms to producers. The third edition of Distribution Channels re-positions itself as Sales and Marketing Channels, placing market access at the heart of business and marketing strategy. This global bestseller delivers a rational economic framework to analyze, plan and manage profitable channels to market. It addresses emerging business models and buying behaviours with practical steps, ensuring maximum leverage of channel partners at every stage of the go-to-market process. Sales and Marketing Channels, a fully-revised third edition, takes a multi-sector approach with an entire new series of specialist sections for application to any business. This efficient structure extracts tangible commercial value from partner relationships, integrating innovative case studies like AirBNB, the largest seller of rooms without ownership of any; Transferwise, the peer-to-peer Forex; plus the rise of online retailers like Amazon and ASOS versus the decline of traditional stores like Macy's or BHS. Updates include the impact of cloud technology, advancing consumer channels, monetizing the distribution of intellectual property and the evolving 'gig economy', led by Uber and Deliveroo. Often referred to as the "Place" P in the marketing mix, this book and its host of downloadable resources are an essential toolkit for strategizing new and existing routes to market.

Practical Sales and Marketing ideas, actions, and tips that you can use to increase spend per head, occupancy, and profit for your small hotel, B&B, or guest accommodation. Attract the guests you want using traditional and online marketing and sales actions to make you stand out from your competition.

Pro SQL Server 2008 Analytics provides everything you need to know to develop sophisticated and visually appealing sales and marketing dashboards using SQL Server 2008 and to integrate those dashboards with SharePoint, PerformancePoint, and other key Microsoft technologies. The book begins by addressing the many misconceptions that surround the use of key performance indicators (KPIs) and giving a brief overview of the business intelligence (BI) and reporting tools that can be combined on the Microsoft platform to help you generate the results that you need. The focus of the book is to help you implement a successful business intelligence project of your own. The text discusses many of the required project planning components, provides overviews and examples associated with Microsoft's BI tools, and gives detailed examples of successful dashboard implementations.